At the end of June 2020, the Thai chain of cosmetic stores EVEANDBOY unveils its brand new store concept in the Samyan Mitrtown shopping center in Bangkok.

Its #retaildesign as well as its #merchandising have been entrusted to the design teams of DIAM.

Directly inspired by the backstage universe of fashion shows, the brands are presented in modular furniture, in a “Do the show” spirit. The palette of colors and materials, the signage and the lighting made up of spotlights echo the brand’s identity: very urban, trendy and eclectic.

Since then, a new store has opened at the Siam premium outlet mall and a third store will open at fall season.

A great collaboration, thank you to the teams!


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